PPC Services

PPC management services for predictable, profitable customer acquisition

Google Ads, Meta, LinkedIn, and YouTube campaigns engineered around your CAC, ROAS, and pipeline goals — not vanity metrics.

  • Conversion tracking done right
  • ROAS- and CAC-focused
  • Senior PPC strategists
  • Weekly performance reporting
Ad spend managed
₹100Cr+
Avg. ROAS lift
3.2×
Client retention
98%
Reply window
<24h
Channels

Every paid channel that matters

Google Ads

Search, Performance Max, Shopping, YouTube, and Display campaigns built around your sales funnel.

  • Keyword + intent strategy
  • Conversion tracking setup
  • Bid + budget management
  • Landing page CRO

Meta Ads (Facebook + Instagram)

Audience-first campaigns with creative testing, retargeting, and pixel tracking.

  • Audience research
  • Creative testing
  • Retargeting funnels
  • iOS-14 friendly tracking

LinkedIn Ads (B2B)

ABM-friendly campaigns for B2B SaaS, services, and high-ticket products.

  • ABM targeting
  • Lead-gen forms
  • Conversion tracking
  • Sales handoff

Programmatic & Display

Display, native, and programmatic placements for brand and conversion campaigns.

  • Brand awareness
  • Native placements
  • Display retargeting
  • Audience modelling
Fit

Who gets the most from paid search

Teams that need pipeline this quarter, with landing pages and tracking that make spend accountable.

01

Sales-led B2B

High-intent keywords, tight match types, and CRM-ready lead quality.

02

Ecommerce & D2C

Shopping, Performance Max, and creative tests tied to contribution margin.

03

Local lead gen

Call tracking, location assets, and wasted-spend cuts on competitor terms.

Proof

Why teams trust us

Clients served
425+
Projects launched
855+
Satisfaction
95%
Reply window
<24h
Outcomes

What you get with our PPC team

Lower CAC

Better targeting, better creative, better landers.

Higher ROAS

Bid + budget management that scales profitably.

Transparent reporting

Weekly + monthly performance reviews.

CRO-ready landing pages

Pages built for the ad, not against it.

Toolkit

Tools and platforms we use

  • Google Ads
  • Meta Ads
  • GA4
  • GTM
  • Looker Studio
  • CallRail
  • LinkedIn Ads
Delivery process

How we work

A delivery cadence you can brief internally — discovery through launch, with visible checkpoints.

  1. 01
    Step 1

    Discover

    Goals, users, constraints, and the metric that will decide success.

  2. 02
    Step 2

    Plan

    Scope, architecture, risks, and a delivery calendar you can share internally.

  3. 03
    Step 3

    Build

    Short sprints, weekly demos, QA in the same cadence as development.

  4. 04
    Step 4

    Launch & improve

    Release, measure, and iterate with a support window after go-live.

Want this scoped to your stack and timeline?

Share goals, constraints, and budget band — we will reply within one business day with a practical next step.

Why Web Pulses

A delivery partner, not a ticket queue

You get a named squad, a written plan, and a product that is still operable after handover.

  • Senior people on the work

    Strategists and engineers who have shipped this category of work before — not a junior bench learning on your budget.

  • One accountable squad

    Design, engineering, SEO, and growth sit in one team, so you are not coordinating three vendors for one outcome.

  • Visible weekly progress

    Demos, written updates, and a shared backlog. You always know what shipped, what is next, and what is blocked.

  • Built to run after launch

    Handover, documentation, monitoring, and a support path — so the product does not stall the week we go live.

Ways to work

Pick the engagement that matches how you buy

  • Fixed-scope project

    Clear deliverables, milestone billing, and a locked timeline after discovery. Best when you know the outcome.

  • Dedicated squad

    A standing product team on a monthly retainer. Best for roadmaps that will keep moving after v1.

  • Specialist augmentation

    Plug senior designers or engineers into your existing team without hiring full-time.

Sectors

Industries we support

Same delivery quality — domain language and compliance adapted to how you sell.

  • SaaS
  • Ecommerce
  • Education
  • Healthcare
  • Real estate
  • Legal
  • Home services
FAQs

Frequently asked questions

What's the minimum ad budget you work with?

We typically work with ₹50,000+ /month on a single channel. Below that, paid channels rarely produce statistically significant data.

Do you build landing pages?

Yes — every PPC engagement includes landing page design + CRO recommendations to lift conversion rate.

Can you set up conversion tracking?

Yes — GA4, GTM, server-side tracking, and offline conversion uploads where needed.

How quickly will we see results?

Search campaigns typically show data in 7–14 days. Full optimisation cycles take 60–90 days.

Ready to make every ad rupee count?

Share your account access (or your goals if you're starting fresh) — we'll respond with a PPC growth roadmap.